Brand Building & New Markets

 Potato Corner – The Spud Diner will be our key to increasing brand equity and acquiring new markets. This store is a comic book themed Potato store where the hero are Potatoes and The main character being the alter hero of Spudster (our mascot), who is a Super Hero. This store puts Potatoes at the right perspective, the main dish. As we are now doing at Potato Corner, potatoes are our flagship products and always the main dish. To make Potato Corner – The Spud Diner succesful we will not forget to use the 4 key elements that makes Potato Corner a success; the walk-up window where customers on the go can get our products fast and be still mobile, the shaking ritual the we own and are known for, bright colors that attracts the young at heart and our Flavored French fries.

All Potato Corner – The Spud Diner's will have different versions of the live wire game for kid's and adults to play around to make it interesting to be in the store.

Our platform for all our menu – product lines will be frozen potatoes.  This Will help us multi-chain operations of this new brand because of quality, availability, stability of price and product shelf life. For exmaple, our Lasagna Will be made of frozen natural chips instead of lasagna pasta.